Selected Osher Ad stores will start selling cars today. The supermarket chain has partnered with Auto Center, and at 13 of its branches, starting this afternoon, you can buy a new Kia Sportage Urban Turbo (first-hand, 0 kilometers) 2026 model for NIS 139,990. The market price for this 1.6l automatic car is about NIS 160,000-180,000, so this is a much lower price than the list price, and a significant discount. It was not stated what level of accessories the vehicles will be sold with.

Several hundred cars will be offered for sale in branches in Afula, Kiryat Bialik, Bnei Brak, Ashdod, Rishon LeZion, Beitar Illit, Kfar Saba, Netanya, Beer Sheva, Givat Shaul, Hadera and Petah Tikva. They are available in a choice of black, white or grey.

To purchase the car, you have to go to one of those Osher Ad stores, fill out a purchase form, pay 1,800 shekels, and then proceed to close the deal at Auto Center. The car will be delivered to the customer within 48 hours. Due to regulation, you can't purchase the car at Osher Ad, so the network is mainly a platform for receiving a discount.

For years, Osher Ad has been bringing parallel imports of popular brands to its supermarket branches. Osher Ad was the first to sell iPhones in its stores, which caused a stir in the market and led other chains to sell iPhones at a discount. The Victory chain now does this on a regular basis. Osher Ad also sells electrical brands such as Dreamy, Ninja, Tinco, and Xiaomi as parallel imports, and sometimes also baby strollers, refrigerators, kitchen appliances, and portable air conditioners!